Wolverhampton-based Jon Smith Entertainment is known for delivering creative, high-impact lighting designs for a wide range of concerts, festivals, and large-scale outdoor events - as the eclectic array of gigs on their Instagram grid serves to prove. Their latest investment in PROLIGHTS fixtures, supplied by AC-ET has added new depth, flexibility, and weather-resilience to its inventory.
Delivering complete IP flexibility
“We’d reached the point where we needed to cover more outdoor work. Because of the IP-rated option on the PROLIGHTS systems, we can now offer a complete IP package for any outdoor event - from concerts to Christmas light trails. These fixtures give us that freedom.”
The investment fills what Jon calls “a gap in our armoury,” giving the company robust IP fixtures that can withstand the elements while maintaining creative versatility and performance quality.
The right products at the right time
Timing played a big part in the decision.
“It was the right time for the company to move forward, and PROLIGHTS had exactly the products we needed. It all just lined up.”
The investment has expanded Jon Smith Entertainment’s ability to serve a broader range of clients and event formats - from small productions to major outdoor installations - with lighting technology that’s durable, adaptable, and visually impressive.
New creative potential with every PROLIGHTS fixture
“The range we now have covers pretty much everything an event or lighting design might need. The spots, with their gobos, prisms, zoom, and colour options, make for some really impressive looks. The 7IP Wash can almost act as both a beam and a wash, while the Smart Bat units are brilliant for uplighting buildings, backdrops, or even band members.”
Immediately impressed by the 330 IP Hybrid IP demo
Although they hadn’t previously owned PROLIGHTS fixtures, a demonstration of the 330 IP Hybrid proved decisive.
“The demo blew me away. After testing a few products, I realised the amazing value for money and quality on offer so we decided to go all-in and invest heavily.”
A collaborative process with AC-ET
Jon credits the team at AC-ET with helping him navigate the range and select the right fixtures.
“It started with that general demo of the 330 IP Hybrid, and from there I looked at the whole range. We tried and tested a few fixtures - it was a joint effort. It’s very useful to be able to call someone and get immediate assistance. AC-ET have always been great at that.”
A trusted relationship built on more than sales
As a long-time AC-ET customer, Jon says “It never feels like a hard sell. There’s a genuine interest in helping us find what’s right for our business - and that’s why we regard them as a trusted supplier.”
Here’s what we supplied to Jon Smith Entertainment:
Discover PROLIGHTS
To explore the full range of PROLIGHTS products and fixtures click here
For more information, or to arrange a product demo similar to the one we gave Jon, call us on +44 (0)1494 446000 for High Wycombe, or +44 (0)113 255 7666 for Leeds.
Jon Smith Entertainment can be contacted on 01902 288052.