Chroma-Q Sandi for Broadcast Lighting applications… Adrian Goldberg is one of Canada’s most accomplished lighting designers. Here he explains the benefits of working with the Chroma-Q Sandi.
Chroma-Q Sandi for Broadcast Lighting applications
How do you know good lighting in Broadcast? It’s lighting you never notice.
If you don’t notice the lighting, and it doesn’t draw your attention to it, you know you’ve done a good job.
Throughout the Pandemic, broadcasters, correspondents and reporters have been working from home or remote studios and were not properly lit while on air. The bad lighting was very noticeable and distracting from the information the broadcaster was delivering. There was an immediate need for a solution that would help broadcasters, government, social media influencers, or corporate meetings look their best.
Working with Chroma-Q we developed a professional light that would assist people to look their best while appearing on camera.
Three Problems in Broadcast & Social Media
- Camera angle
- Distance from the camera
When setting up a camera for a video broadcast, the camera should be at eye level. With this setup, the subject will be in the frame for the most flattering appearance, looking their best. Many people, using their laptop cameras, shoot from below chin level, up their nostrils and up towards the ceiling. The result is an unflattering look of the subject but a good look at their ceiling.
Distance from Camera
The subject should be approximately 28-30” from the camera. This distance allows for the subject to be the main focus of the frame, not the ceiling, background, etc. The audience will be able to focus on the subject and message instead of being distracted by the background.
There are many things to consider when lighting a person for video or conferencing:
- Are there windows in the camera frame or near enough to effect the shot?
- What is the lighting in the room, overhead?
- What harsh shadows are being created?
- Can you see the subject clearly?
How can the Chroma-Q Sandi help?
Chroma-Q’s Sandi works with any video device and any situation and can help to alleviate lighting problems so you look your best. The fixture can be colour corrected to balance out the lighting from a window to one side of the subject, or behind the subject. It can correct the lighting in the room, shadows so that you can see the subject clearly. Sandi is easy to use, non-blinding, the colour temperature is adjustable for all skin tones and lighting situations. Best of all, it’s portable, can be packed up into a road case and taken where ever you need to go. Set up is quick, and the settings can even remember your last setup.
The fixture can even be used off-set to prepare the subject for the camera. The variable colour temperature, allows make-up artists to work in the exact lighting that will be used for remote outdoor and studio location lighting.
When people don’t look good on camera, you are distracted and forget what they are talking about. You are absorbed by the bad lighting, camera angle, etc.
How do you know good lighting in Broadcast? It’s lighting you never notice…
About Adrian Goldberg
Adrian Goldberg is one of Canada’s most accomplished lighting designers. With more than 40 years of experience and over 500 project credits he has extensive experience in all aspects of lighting design, consulting and project management in such areas as Live Broadcast for special events and productions, TV network production, film and facility installations and corporate events. He has worked throughout Canada and the USA as well as Europe, South America, Asia, Australia and the Middle East. Mr. Goldberg is presently the President of TAD Lighting Services Ltd. and TADLEDesign located in Ontario, Canada.
His company, TAD Lighting Services provides lighting design of major event productions for live broadcast; design, consultation and installation of new broadcast facilities; consultation and design services for the integration of broadcast quality lighting systems in Multi-Media projects; integration of lighting; pyrotechnic special effects, laser and video production with overall audience-based productions. In addition to the above, TAD Lighting Services is involved in training in EFP and lighting techniques.
Chroma-Q® has been designing lighting equipment since the mid 1990s, when they established a reputation for high product quality, innovation and reliability with hugely successful products such as the Original colour changer.
In 2004 Chroma-Q launched their first LED fixture, the Color Block DB4™ – a product so popular that it’s still selling today in a newer incarnation with upgraded technologies.
Since then, Chroma-Q have a gained a reputation for introducing award-winning, premium LED lighting solutions which deliver the highest performance levels required by today’s most demanding applications – including concerts & theatre shows, film & TV broadcasts, retail, leisure & museum installations, exhibitions & corporate hospitality events.
Chroma-Q have an equally impressive track record developing a range of lighting colour changers, effects, gobo rotators, and various control & data distribution products.