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  •   A.C. Entertainment Technologies Yamaha Open Day a Sound Success

A.C. Entertainment Technologies Yamaha Open Day a Sound Success

26th February 2009

A.C. Audio, a division of A.C. Entertainment Technologies Ltd, held its first Yamaha open day at the company's UK headquarters in High Wycombe on Wednesday 25th February to great success.

The event was organised in conjunction with Yamaha's in-house specialists and proved extremely popular, with registrations exceeding all expectations and attendees travelling from as far afield as Slovenia. The audience was a diverse mix and included freelancers, hire managers and students from the theatre, live events and education sectors.

The open day concentrated on demonstrations covering key features of the Yamaha M7CL and LS9 digital consoles, such as the Centralogic™ interface and built-in virtual effect and EQ rack, as well as in-depth training and discussions into advanced techniques and applications in live situations. With half a dozen M7CL consoles set up in A.C.E.T.'s purpose built demonstration and training facility, participants got plenty of hands-on tuition time with Yamaha professionals and the A.C. Audio division sales team. In addition, the training was split into separate partitioned rooms of introductory and more advanced training, to gear the event to attendees' different product knowledge levels and enable everyone to get the most out of the sessions.

The day was extremely well received, with many positive comments from customers. Ian King, Hire Manager at Point Source Productions commented: "I'm here because we are expanding our production department, so am interested in the M7CL as it is a good compact all-rounder. The format of the day has been excellent. It's been a nice informal atmosphere, and due to the small groups of people sharing each console, I've had plenty of hands-on time to get to know the M7CL. The Yamaha and A.C. Audio staff have been very knowledgeable and helpful. All-in-all I've got a lot out of attending."

Neil Woolley, Technical Supervisor at The Barbican Centre in London, commented: "The day was very informative. I am interested in the LS9 console and stage box, and found it very useful to be able to ask in-depth technical questions to the Yamaha and "A.C." staff. It was a nice, laid-back day, which wasn't too intensive, and the staff were happy to move at people's pace. We've (The Barbican) bought various lighting equipment from "A.C." before, but are new to the Audio division. On the strength of today I will definitely be considering them for any future Audio requirements we have."

A.C. Audio Sales Manager Peter Butler remarked on the open day: "We were truly stunned by the sheer volume of responses we got in regards to the event. The M7CL console has proved to be a huge success in the industry over the past few years and we often get requests for in-depth training. This sort of event is not readily available to the end user at zero cost, so we felt it important to provide this level of after-sales support for our customers, and also provide an opportunity for those people interested in the Yamaha digital range to try the consoles at their own pace"