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AC-ET Becomes Traction Sound Sub-Distributor

9th August 2011

A.C. Entertainment Technologies (AC-ET) Ltd’s Audio division has been selected as an accredited sub-distributor for specialist UK loudspeaker manufacturer, Traction Sound.

Drawing upon a team of people each with between ten and 25 years professional audio expertise, Traction Sound is dedicated to the fine art of sonic design and is known for its innovative low distortion speakers, developed using the latest driver technology to produce a truly exceptional pure sound. 

Traction Sound's master distributor, RW Salt from Manchester is in the process of setting up a well-tailored sub-distribution network and wanted a respected, proactive company with specialist audio expertise and an established client base to help raise the profile of the brand in the marketplace.

A.C. Audio’s sales manager, Peter Butler and his team are frequently approached by companies wanting them to distribute their products. However, he commented:"This was completely different. They really inspired us and the products are outstanding. On listening to Traction's SDS sound system in a proper venue environment I was absolutely blown away by the performance and sound, which went completely beyond my expectations.”

He also likes Traction Sound's background, philosophies and penchant for innovation – all qualities which very much fit with the AC-ET ethos.

Through AC-ET’s UK sales and warehousing operations in the North and South of England, customers will have access to stock, servicing and backup for key Traction Sound models.

AC-ET will have a selection of the Traction Sound SDS series speakers on its stand (Hall 1, E10) at the 2011 PLASA show in London. Models include the SDS6i-P and SDS12i-P powered loudspeakers, and the BP12i-P 12 inch and BR18-P 18 inch powered bass bins.

The full range loudspeakers all utilise Traction's proprietary SDS horn technology (Soft Dome Source Technology), removing the need for a compression driver and its inherent distortion - giving crystal clear, power efficient high frequency delivery. Passive and self-powered versions are available for both installation and portable speaker systems.

Peter sees huge potential for the versatile SDS range across many industry sectors - theatres, small to medium rental companies and installations, as well as for schools and educational institutions.

He comments, "We are looking forward to working with the team and making this relationship a big success. They have a fabulous passion and enthusiasm for designing truly first class products.”

Jonny Goodwillie from Traction Sound adds, "We are dedicated to producing the best speakers possible using the highest quality components, with excellent back up and technical support. In AC-ET we see a well established sales operation that mirrors these values."

A.C. Audio is a division of A.C. Entertainment Technologies Ltd.

The rights and ownership of all trademarks are recognised. The information contained herein is correct at the time of printing, however as we are constantly refining our product range we reserve the right to change the specification without notice. E&OE.